Guys and girls in the office, why are you committing this fashion faux pas? Who started this?
America, I blame you. Dads, you too.
I am all for trainers* being part of your work wardrobe repertoire but come on, joggers? All of you are pretty trendy people. You like small bars, your taste in music is acceptable, your t-shirt choices make me smile and some of you have great socks. SO WHY DO YOU DO THIS TO ME? Is the comfort factor really worth it?
Well, obviously it is. Comfort is king.
So as this trend grows by a minimum two feet a day, I got thinking. Is there a level for being too comfortable at work?
Well no, there’s really not.
Comfort doesn’t mean complacent, quite the opposite actually. Comfort equates to confidence because it’s a functional comfort. I’d define the feeling of functional comfort as a blessed unification of both psychological and physical comfort. It’s a term that personifies the expulsion of confidence as you run up those stairs, pride in knowing you are in a valued position where you express your ideas and the satisfaction of knowing you belong and your opinion is valid. Within the workplace this just means getting the balance right.
Functional comfort is definitely a reflection of environment. According to Vischer “it is clear that the more the environment supports people’s tasks, the more effectively they work.” This isn’t a revolutionary statement, it’s common knowledge (especially if you have worked in a few offices). Our environment is a tool, a tool that we need to utilise as effectively as possible in order to increase our productivity and our overall creativity.
Ultimately, functional comfort leads to being dynamic and changeable, swift and mobile. In advertising, we need all of this, all of the time. So jeans and joggers, hey? I’m not a convert and this look will never trigger my high-five reflex, but I get it now.
*Trainers, the shoes made by sporting brands that aren’t for exercising in.