Who’s ready for the influx of FIFA WORLD CUP Advertising?!?
Me, I totally am. I want Beckham to be in every Pepsi ad and Ronaldo in every other one.
Here’s a general update on what’s going on across some of the sites in regards to news, innovation, social platforms and cool campaigns that I feel are particularly noteworthy.
Digital News and Innovation
- Or lack of innovation. Apparently old school phones are making a comeback. http://www.sbs.com.au/news/article/2014/05/25/old-school-mobile-phones-make-comeback. Apparently some of the phones we had in high school are going for hundreds of dollars…?! Is this a tell-tale sign that maybe every now and again we don’t want to be bothered by updates/news/goings-on?
- Nielsen’s Twitter TV Rating service now includes demographic information on tweet authors. So far, the data collected varies hugely between programmes: sport skews 79% male, reality 65% female.
- New in wearable technology for golfers. You can probably skip down to the screenshots to get the idea on how it helps you improve your swing.
- Digital publisher Yahoo!7 is rolling out a new “infinite scrolling” website which it claims will better translate across devices. Perks for users include more personalisation opportunities. Read more here.
- Facebook is testing an ‘Ask’ button, which allows one user to enquire into another’s relationship status. Mashablepointed out the button’s huge potential and its significance for the online dating world; with such a huge user base, Facebook could quite easily become a rival to the likes of eHarmony and match.com.
- Here’s a link through to the latest social media statistics (April 2014) –
- FB – 13.2 million unique monthly active users
- YT – 12.7 million
- com – 6.15 million
Cool campaigns I think are worth sharing:
- The anti social video that ironically spread like wildfire across social media.
- This Adidas campaign is encouraging buyers to customise their runners with their favourite instagram photos – http://instagram.com/p/oDw5k6LiRz. This post received great engagement with over 55k likes, so it’s looking like it might work out for them.
- A hilariously awkward, accidentally established social media tone of voice for a cheese brand – http://digiday.com/brands/velveeta-facebook-cheesy/
- The small Melburnian business using Facebook correctly. They’re thinking outside the box to tell their story and push their brand’s personality through FB: N2 Extreme Gelato Melbourne
Side find courtesy of Grant:
- Great tool for case studies research – http://www.thinkwithgoogle.com/
Hope it’s a good read for you.