As most of you know, last week I was lucky enough to attend a number of seminars as part of social media week. I’m not talking about nerdy Community Managers uniting in force to discuss their most successful posts or how to combat trolls. We’re talking about Marketing Managers from the music industry, sporting industry and agency side. As well as tech folk, wearable tech innovators, kings of data capture, famous bloggers and vloggers and a number of start-upperers.
There was a wealth of knowledge going round and I wrote a few essays about it, but here are a few golden nuggets of info gained that will impact our planning from now on:
- There has been a 21% rise in mobile app usage year on year, with music, fitness and social apps amongst the highest climbers
- Mobile growth can be attributed greatly to social media platforms and therefore the way people interact and use information/news – it’s changing the face of entertainment
- Mobile is leading to more innovation based on speed and data yet the future of mobility in Australia will be determined by infrastructure, namely NBN (national broadband)
- 25% of Aussies purchase something off a mobile device monthly
- Peak Twitter usage time in AUS is from 9-10am on weekdays. We are the only country to record its highest usability during working hours. This highlights that we cannot continue to rely on US and UK data any longer as it is not an accurate reflection of Australian habits.
- Why do Aussies share content?
- Increase visibility (75%)
- Boost reputation (74%)
- LinkedIn Aus audience growth – 4mil 2013 to 6 mil members in 2014 +50% growth in just over 1 year
Digital News and Innovation – Alrighty, now here is the low down for digital news from all industries, not just our marketing bubble.
- Preorders of the iPhone 6 have now topped over 24 million which is double the sales of the iPhone 5, which means demand is currently exceeding supply.
- Apparently people who prefer local news, are more likely to share content across their social media channels. Handy infographic goodness can be found here. It shows that 52% access news on the web and 33% read news via an app on mobile devices. Also, that the 3 kinds of news being consumed multiple times a day are weather then current events then sports.
- The death of Kings Cross – is this affecting Lion? We’re seeing some key places go up for sale including World Bar and Candy’s. Personally, I think this is added pressure to get Lion brands top of mind and be the first drink of the night.
- MINI, the car brand, is delving into the future of car mobility as they team up with six designers at the London Design Festival this month. The designers present radical visions for the future of mobility who have thought of new concepts which impact the overall driving experience. From cars made out of living materials to exploring augmented reality to super-imposing traffic information onto the physical world.
- PayPal’s co-founder has started Affirm which is hoping to lend a hand to millennials who are afraid of credit cards, their fees and the unwanted debt that accumulates because of spending above one’s means. Instead Affirm encourages taking out smaller lump sum loans that are instantly approved in which you can make split payments over time.
Social – Now moving into the social world, let’s touch on a few highlights here with…
- Does Ello represent the future of social media? This ad-free social network doesn’t just let anyone in as entry is selective, they disallow advertisers because they no longer want peoples personal data to be bought and sold, and you can only view public profiles of selected artists/designers. According to Adnews, they’ve received 670,000 requests for membership in a week.
- Pinterest is introducing a way for brands to target their existing customers with ads, or as others see it – catching up with Facebook and Twitters more sophisticated services.
- The first Health Kit Apps have been revealed and first off the rank is FitPort which tracks distance, calories burned and basically works via the fitbits and jawbones.
- Have a play with this link to relevant and fairly recent (2013) social statistics from The Works and UTS. They cover Instagram, Twitter and Social Video. Here they compare the top 5 topics for Instagram vs Vine vs Snapchat, video posting for men vs women and a whole lot more.
- GlobalWebIndex has rolled out the latest statistics for Instagram which boasts that 20% of internet users now have an internet account.
- Apple adds bundles and previews to the App store which will give app developers more ways to reach an audience. These App previews allow for short videos that devs can optimise to show the app in action, previously you could only insert screenshots.
- Social media is something that teenagers just do better than the rest of us. It has made them crap at a few things likes conversation, the ability to like ugly things and watch a movie in its entirety but at least they’ve cemented in the following for posting success:
- We need to adopt what topics are popular in their world at the moment
- Partner with colleagues & influential people in your industry to co-promote your products & brands
- Teens post material that is fun, relevant & very engaging. And businesses can replicate these posting strategies if they pay attention
- Post consistently otherwise you’ll be forgotten
- Because some people just want a cuddle. If that’s you, go download the Cuddlr app asap. Start racking up them cuddles, because they keep count.
Cool campaigns I think are worth sharing:
- #heforshe has been started by Emma Watson. You know the child star that hasn’t gone bonkers. She wanted to remind the world that feminism isn’t about hating on men, it’s about equality, dignity and respect. This campaign went completely viral and continues to be praised across all major social networks, particularly Twitter.
- Some brand funny’s to come from Apple’s iPhone 6 bendgate saga include that of KitKat who say “we don’t bend, we break”, Coke who remind people they only have curves in all the right places PLUS as well as a bunch of memes from the witty public.
- Remember a few years ago Air Jordan did that epic holographic display on the water/buildings to launch the M8? Well, here’s the latest in epic 4D holographic campaigns from Ralph Lauren. Presented before hundreds of celebs and fashion influencers, saw their 2015 Spring Fashion Show projected onto a huge-ass fountain where we saw projected models mixed with animated worlds.
- Taking a leaf out of Yo’s book, I’d like to introduce Beer. Simply build up your network from address books and Facebook friends and then send them a simple automated message that says ‘Beer?!’ – that’s literally it. I’ll leave it to you to decide if it’s genius or ridiculous?