Weekly Digital Update | NOV 13

Latest social stats from Facebook

http://www.adweek.com/news/technology/facebooks-q3-ad-revenues-were-45-and-totaled-43-billion-167942

Internal Plug: Jono Brown captain of the Carlton Pub Tour

As CUB’s ambassador, who better to launch the first ever flying pub tour. Make sure you follow all the fun via #carltonpubtour competition is now live with the event taking place in March

http://www.news.com.au/sport/afl/aussie-flying-pub-tour-jonathan-brown-hosting-ultimate-experience/story-fndv7pj3-1227603657520

Digital content can be less structured

More and more we’re seeing publishers produce their own content. Reddit has recently launched their own six-episode series. Netflix has launched 5 minute favourites that are targeted to parents whose children are refusing sleep. Vimeo’s entrance into the world of original content represents yet another victory for creativity

http://bit.ly/1kExRgq

Saucony Launches “Find Your Strong” Campaign through “Seeker Stories”

http://bit.ly/1WJxKSc

The “seekers” are Saucony’s target – individuals who are on some kind of journey in life, and for whom running is part of that journey. Matthew Inman is an inspired choice of subject. He has a giant social footprint; he has a unique but relatable take on running and he is an illustrator to make this video pretty great.

What not to do on social if you’re a taxi company…

A social media nightmare where social media users were asked to comment on #yourtaxi experience.

http://www.smh.com.au/national/my-cab-driver-fell-asleep-taxi-industrys-social-media-campaign-backfires-20151109-gkuwis.html

The importance of content and live events

We need to start complementing our events with compelling and highly relevant video content. This content will boost attendance numbers, boost brand awareness and promote engagement. This article outlines potential for pre-event, live event and post event opportunities.

https://www.kingcontent.com.au/blog/how-content-marketing-can-boost-your-events-success-2/

AusPost has teamed up with Tim Cahill to launch ‘Travelling with Tim’

Cahill has just finished his first season with Shanghai Shenhua and is all too aware of the challenges that can arise when travelling in China. Cahill will be spreading the word about the many benefits of the Load&Go China card in the new campaign as well as tips about travelling in China.

https://www.youtube.com/watch?v=QcANARQ4brU&sns=tw

A 15 year olds approach to social media

“Facebook? Unless it’s something to do with family or making me look like a good Samaritan then no way I’m posting on there”

Instagram = best, quality photos only.

Snapchat = number one choice because…

http://www.businessinsider.com/a-15-year-old-explains-why-teens-are-obsessed-with-snapchat-and-instagram-is-over-2015-5?IR=T

Is Facebook learning a trick or two from Snapchat?

FB is testing messages that have a lifespan. Watch them for a limited time only.

http://www.businessinsider.com.au/facebook-testing-disappearing-messages-2015-11

Weekly Digital Update | NOV 5

The Future of Sports

New tech and social dynamics are constantly changing sports, and more changes are on the way. Here is a peak into what the next 25 years of sport will look like.

http://bit.ly/1LSXC5E

Tailored sports updates via stalking your Facebook Messenger

http://bit.ly/1MCqFaU

Snapchat continues to expand it’s content offering

These include speed-up options, rewind, slow-mo and more face masks too

http://bit.ly/1RzISKN

You might not necessarily want to workout in jeans, but if you did, you could

Watch this. It does not play out how it appears.

http://bit.ly/1Mmplcd

KIA launches new car through leveraging NBA sponsorship

http://bit.ly/1Nx5b2z

NBA to broadcast first live prop sports event in virtual reality

http://cnb.cx/1QhZcBt

Latest stats on use across social media.

To no surprise time spent is increasing as is the number of networks utilized by an individual daily.

http://bit.ly/1Nvotam

VenueNext reinvents the 49ers fan experience in stadium

They delivered real value for the franchise as well as its corporate partners. The app developed offered fans essential features including mobile tickets, parking passes, in-seat and express pick up ordering, video replays updated every 4 seconds, live feed of the game etc.

http://bit.ly/1WAknDL

Facebook launches music snippet sharing

“Music stories” allow users to better discover new music or share tracks with their friends.

http://bit.ly/1kx2vbi

Instagram set to launch it’s own video channel

It’ll be a deep dive into the very best videos Instagrammers post from the last 24 hours. It’s not a permanent feature, just a test.

http://www.wired.com/2015/10/instagrams-new-video-channel-shows-you-whats-happening-now/

Steve Waugh’s Captain’s Ride (follow-on from last week)

http://mumbrella.com.au/havas-taps-google-cardboard-to-bring-virtual-reality-to-steve-waughs-captains-ride-328687

Fox Sports Australia loses EPL rights – Optus to takeover

http://www.smh.com.au/sport/soccer/fox-sports-australia-mocked-on-facebook-after-losing-english-premier-league-broadcast-rights-20151104-gkr869.html

Weekly Digital Update | OCT 30

It’s been a while. New role, new format below and now marketing content with a bit of a sports skew.

Instagram launches Boomerang. 1 second videos. Yep, one second.

https://vimeo.com/143161189

TWITTER UPDATES: Revamped Twitter polls are officially rolling out for everyone

http://socialmediaweek.org/blog/2015/10/twitter-flight-conference-announcements/

Steve Waugh teams up with ad agencies for ‘Captain’s Ride’

Waugh is looking to raise $750,000 for and was confident the ride will get close to that target.

http://www.smh.com.au/business/media-and-marketing/steve-waugh-teams-up-with-havas-for-captains-ride-20151026-gkiyod.html

Stacked Tweets are now a thing

Not just images and text, these now incorporate GIFs and video too.

http://socialmediaweek.org/blog/2015/10/twitter-flight-conference-announcements/

Jono Brown fronts UBET’s new campaign #UBETWECAN

There

https://www.youtube.com/watch?v=4xtc17tr7lE

YouTube Red

This subscription based service launching at $9.99 a month which will include YouTube Originals, offline viewing and ad-free video.

http://socialmediaweek.org/blog/2015/10/youtube-red-subscription-service/

Skittles is the first big sponsor of the NFL’s Snapchat integrated platform channel

http://digiday.com/platforms/skittles-nfls-first-big-sponsor-new-snapchat-experiment/

A nice piece of branded content from Starbucks where you follow the journey of your coffee bean.

Something to think about adopting for any of our alcohol clients i.e. the journey from hops to pot and how we could capture this for consumers

https://youtu.be/PY_lBXCxldk

Underwater drones might just be the next best thing

http://tcrn.ch/1XCHz1j

You may have seen the latest footage the digital team produced for adidas #teamboost which saw Josh pigeon chesting his way past Morgan Mitchell. Well, one of the coolest features of this shoot was the drone footage.

Now, our dream is to find a brief where underwater drone footage would be useful!

FFA Digital

FFA are prepared to beef up their digital offering with a vision to connect with 1.96 million participants in Australian football (soccer).

http://bit.ly/1RD8rdB

Would your sports talent wear a fans face on their jersey for a month?

MLS did and they believe it drove ticket sales and fan engagement.

Snapchat might just become the go-to site for real-time sports updates 

http://bit.ly/1HfJ1Nw