Weekly Digital Update | NOV 13

Latest social stats from Facebook

http://www.adweek.com/news/technology/facebooks-q3-ad-revenues-were-45-and-totaled-43-billion-167942

Internal Plug: Jono Brown captain of the Carlton Pub Tour

As CUB’s ambassador, who better to launch the first ever flying pub tour. Make sure you follow all the fun via #carltonpubtour competition is now live with the event taking place in March

http://www.news.com.au/sport/afl/aussie-flying-pub-tour-jonathan-brown-hosting-ultimate-experience/story-fndv7pj3-1227603657520

Digital content can be less structured

More and more we’re seeing publishers produce their own content. Reddit has recently launched their own six-episode series. Netflix has launched 5 minute favourites that are targeted to parents whose children are refusing sleep. Vimeo’s entrance into the world of original content represents yet another victory for creativity

http://bit.ly/1kExRgq

Saucony Launches “Find Your Strong” Campaign through “Seeker Stories”

http://bit.ly/1WJxKSc

The “seekers” are Saucony’s target – individuals who are on some kind of journey in life, and for whom running is part of that journey. Matthew Inman is an inspired choice of subject. He has a giant social footprint; he has a unique but relatable take on running and he is an illustrator to make this video pretty great.

What not to do on social if you’re a taxi company…

A social media nightmare where social media users were asked to comment on #yourtaxi experience.

http://www.smh.com.au/national/my-cab-driver-fell-asleep-taxi-industrys-social-media-campaign-backfires-20151109-gkuwis.html

The importance of content and live events

We need to start complementing our events with compelling and highly relevant video content. This content will boost attendance numbers, boost brand awareness and promote engagement. This article outlines potential for pre-event, live event and post event opportunities.

https://www.kingcontent.com.au/blog/how-content-marketing-can-boost-your-events-success-2/

AusPost has teamed up with Tim Cahill to launch ‘Travelling with Tim’

Cahill has just finished his first season with Shanghai Shenhua and is all too aware of the challenges that can arise when travelling in China. Cahill will be spreading the word about the many benefits of the Load&Go China card in the new campaign as well as tips about travelling in China.

https://www.youtube.com/watch?v=QcANARQ4brU&sns=tw

A 15 year olds approach to social media

“Facebook? Unless it’s something to do with family or making me look like a good Samaritan then no way I’m posting on there”

Instagram = best, quality photos only.

Snapchat = number one choice because…

http://www.businessinsider.com/a-15-year-old-explains-why-teens-are-obsessed-with-snapchat-and-instagram-is-over-2015-5?IR=T

Is Facebook learning a trick or two from Snapchat?

FB is testing messages that have a lifespan. Watch them for a limited time only.

http://www.businessinsider.com.au/facebook-testing-disappearing-messages-2015-11

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